The Hotline

So here's the challenge

Last summer, the Content Manager at BUILT BY GIRLS was looking to create a video series full of career-related informational videos called “The Hotline” and needed a small design suite of assets. This design suite would include a title card, lower thirds, pop up bubbles, and some new illustrations.

Using my previously gained video asset skills, how do I preserve this fun part of our brand design while also making sure it’s functional?

What's the why?

We needed the assets to be extremely informative as they're going to be displaying information on career advice. The design of the assets should reflect and support this need.

At the time, videos were a different kind of media for the brand. While BUILT BY GIRLS had released videos prior to this series, the design extension had been more focused on static images.

Solution

To get started, I met with the Content Manager to discuss the goals and expectations of the project. We reviewed what she was looking for and based off of that, I started sketching out some options.

 

What stood out about this project was that through it, an entire process was created and established: I would first sketch some high-level concepts, turn them into 3 different options of mockups and present them to the Content Manager. Once we review, I would receive feedback, develop and revise the mockups, send them back, receive approval of one, and hand off the final versions of the assets to the video director.

For this project, the approved designs included cards that could easily switch out information, in a clean, visible way, and it can be used for future pieces of work.

The Final Version

Results

These included templates and illustrations that were later used for projects like the marketing site and social cards among many other projects.

A final suite of clear and consistent video assets that reflected our brand through a video.