So here's the challenge

In the Fall of 2017, I worked with a team to develop Yoke- an app that provides information in the political atmosphere. How do I challenge the current news atmosphere to create a product that opposes it?

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How do develop the use journey into a functional app while also thinking of what they are currently exposed to? (ie social media)

In the fall of 2017, as part of a group project, we decided to work to find a solution to this very pressing issue. We created Yoke- a news app that would give basic information and provide a space to talk about it. We all had separate roles within the group. Mine was creatively focused.

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What's the why?

After conducting interviews I found that people want something simple, exact, and to the point when it comes to their news as they don’t currently get this.

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People are used to seeing and scrolling through their apps- while I take their current behavior into consideration, I need to find a way to adapt this into our app flow.

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Solution

After interviews and additional research, I put my findings together and saw that in this case, less is more. People want something that's incredibly seamless when they intake their news in the morning. From there I started to put together sketches of screens for an app that’s as simple as it gets, with 2 fonts, 2 image styles, and several different button types.

 

Additionally, the user flow is also extremely simple. When making this app I want the user journey to be free of the frustration the audience has mentioned facing when reading the news.

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Results

There is now a simpler flow which led to a much easier understanding of how it works in interviews later on. The users found it incredibly easy to navigate and get to where they need.